Executive Assistant

Job Title: Executive Assistant (Personal & Business) to Avnish Goyal (CBE), Chair of Hallmark Care Homes

Location: Office based, 5 days a week

Hallmark Care Homes is excited to offer a fantastic opportunity for an experienced and highly motivated individual to join our team as an Executive Assistant to Avnish Goyal CBE, the Founder and Chair of Hallmark Care Homes. In this role, you will provide dedicated 1-2-1 support to Avnish, assisting him in all aspects of his life, including Executive Chair (Hallmark Care Homes) and several other charitable roles and projects to support the Social Care Sector.

About Avnish:

Avnish Goyal is a renowned figure in the care industry building one of the leading luxury Care Home Groups in the UK. As the founder of Hallmark Care Homes, he has built a reputation for excellence in providing high-quality care services and innovation throughout the sector. 

Avnish is also known for his philanthropy and has been recognised with a prestigious CBE award in 2022 for his valuable contributions to the care industry. He is actively involved in various charitable initiatives and is committed to making a positive impact on society.

Key Responsibilities:

As the Executive Assistant to Avnish, you will play a crucial role in supporting him in his day-to-day activities. Your responsibilities will include:

  • Provide high level administrative support to ensure the smooth and efficient running of the Chairman’s workload.
  • Act as first point of contact and gatekeeper for the Chairman, regarding day-to-day activities, liaising with and referring to other group functions as necessary in an efficient and professional manner.
  • Screen, prioritise and delegate emails, telephone calls, mail, and any external correspondence on behalf of the Chairman in a timely manner (both business and personal)
  • Complex diary management
  • Managing information flow in a timely and accurate manner, ensuring all work is completed within agreed timelines.
  • Arrange high level meetings both in person and virtual, ensuring all documents required are available and presented in an engaging, professional, and logical method.  This task applies to meetings that are carried out in the course of both business and personal engagements.
  • Prepare PowerPoint presentations and communications on behalf of the Chairman for all engagements or events as required.
  • Prepare reports on behalf of the Chairman as necessary.
  • Ensure the Chairman is appropriately updated and prepared at all times for both professional life, personal events, and charitable events.
  • Collaborate closely with other Directors, EAs and PAs to ensure efficient co-ordination of diaries, priorities, and workflows.
  • National and international travel arrangements, including sourcing appropriate accommodation, connections and itineraries ensuring all aspects of the trip are planned and details managed.
  • Coordinate travel with Chairman’s driver each Thursday.
  • Organise and support with business and personal entertaining and events.
  • Creation and management of social media posts, maximising engagement.
  • Acting as a mentor, work in collaboration with the PA to Anita Goyal and driver to ensure household bills, car maintenance and insurances are kept up to date and paid in a timely manner.
  • Liaise with the Managing Agents for private properties with regard to maintenance issues.
  • Arranging personal appointments – dental, medical etc.
  • Organising hospitality events (both personal and in service of the charity).
  • Support & coordination of family events and liaison with broader family members.



Below are the skills and qualifications we would like the ideal candidate to have, however the key ingredients here are passion and commitment.  Avnish is looking for an individual to fill this key role who is passionate about social care and philanthropy but most of all wants to be part of this incredible journey.

Essential Qualifications:

Be a graduate (preferably with a business degree)



Strong EA skills at Director level and above

Experience of working in a fast-paced environment

Skills and Knowledge:

Exceptional IT skills including Word, Excel & PowerPoint

Strong social media skills


Personal Qualities:

  • Excellent communication skills.
  • Be a strong team player as well as the ability to work alone.
  • Ability to multi-task, adjust quickly to changing demands and demonstrate flexibility.
  • Ability to work under pressure and tight deadlines.
  • Flexible approach to working hours - able to work outside of normal hours.
  • Reliable and punctual.
  • Ability to promote a professional image for the company at all times.
  • Ability to travel to other locations where needed for training/support.
  • Ability to promote the Hallmark culture.
  • Ability to stay poised and confident in a high-pressure environment.
  • Self-motivated.
  • Attention to detail.
  • Be excited to learn about the business and associated interests.



At Hallmark Care Homes, we value our employees and offer a range of benefits to support their professional and personal growth. These include:

  • Career progression opportunities.
  • Private healthcare.
  • 33 days of holiday (inclusive of bank holidays).
  • Rewards and high-street discounts.
  • A market leading salary

If you are excited about the opportunity to work in a dynamic and supportive environment, making a difference every day - we would love to hear from you. 

Apply now to join our team and be part of a company that appreciates and promotes inclusivity, creativity, and individuality.

Apply Now